Abacas Studios Privacy Policy

We won’t pass your details to third parties, except to provide service – for example, we will give your address to a delivery company so they can deliver your stickers and labels. We won’t give your details to an unrelated third party.

We are in the UK and we run our website on web servers in the UK, so we are governed by the provisions of the UK’s digital privacy laws, in particular the requirement of the Data Protection Act and registration with the Data Protection Registrar. This provides pretty substantial privacy safeguards.

This document can be printed for reference by using the print command in the settings of any browser.

Owner and Data Controller

Our contact details:

Name: Abacas Studios Ltd.

Address: 4 Aldwycks Close, Shenley Church End, Milton Keynes, MK5 6HZ

Phone Number: +44 1908 520 920

E-mail: sales@abalabels.co.uk

Privacy Policy updated July 2022

Types of Data collected

Among the types of Personal Data that Abacas Studios Ltd collects, by itself or through third parties, there are: Cookies; Usage Data; email address; first name; last name; various types of Data; Data communicated while using the service.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.

Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using Abacas Studios Ltd.

Unless specified otherwise, all Data requested by Abacas Studios Ltd is mandatory and failure to provide this Data may make it impossible for Abacas Studios Ltd to provide its services. In cases where Abacas Studios Ltd specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.

Any use of Cookies – or of other tracking tools – by Abacas Studios Ltd or by the owners of third-party services used by Abacas Studios Ltd serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present
document and in the Cookie Policy, if available.

Users are responsible for any third-party Personal Data obtained, published or shared through Abacas Studios Ltd and confirm that they have the third party’s consent to provide the Data to the Owner.

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

  • Users have given their consent for one or more specific purposes. Note: Under some legislations the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
  • Provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
  • Processing is necessary for compliance with a legal obligation to which the Owner is subject;
  • Processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party

Retention time

  • Personal Data shall be processed and stored for as long as required by the purpose they have been collected for. Therefore:
    Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
  • Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfil such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Analytics, User database management, Re-marketing and behavioural targeting, Contacting the User, Handling payments, Hosting and backend infrastructure.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:


The services contained in this section enable the Owner to monitor and analyse webtraffic and can be used to keep track of User behaviour.

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilises the Data collected to track and examine the use of Abacas Studios Ltd, to prepare
reports on its activities and share them with other Google services.

Google may use the Data collected to contextualise and personalise the ads of its own advertising network.

Personal Data processed: Cookies; Usage Data.

Google Ads conversion tracking (Google Inc.)

Google Ads conversion tracking is an analytics service provided by Google Inc. that connects data from the Google Ads advertising network with actions performed on Abacas Studios Ltd.

Personal Data processed: Cookies; Usage Data.

Display Advertising extension for Google Analytics (Google Inc.)

Google Analytics on Abacas Studios Ltd might use Google’s Interest-based advertising, 3rd-party audience data and information from the DoubleClick Cookie to extend analytics with demographics, interests and ads interaction data.

Personal Data processed: Cookies; Usage Data.

User ID extension for Google Analytics (Google Inc.)

Google Analytics on Abacas Studios Ltd makes use of a feature called User ID. This setup allows for a more accurate tracking of Users by associating that User with the same ID over various sessions and devices. It is set up in a way that doesn’t allow Google to personally identify an individual or permanently identify a particular device.

The User ID extension might make it possible to connect Data from Google Analytics with other Data about the User collected by Abacas Studios Ltd.

The opt-out link below will only opt you out for the device you are on, but not from tracking performed independently by the Owner. Contact the Owner via the email address provided in this privacy policy to object to the aforementioned tracking as well.

Personal Data processed: Cookies.

Facebook Ads conversion tracking (Facebook pixel) (Facebook, Inc.)

Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on Abacas Studios Ltd. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.

Personal Data processed: Cookies; Usage Data.

Contacting the User

Newsletter (Abacas Studios Ltd)

By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning Abacas Studios Ltd. Your email address might also be added to this list as a result of signing up to Abacas Studios Ltd or after making a purchase.

Personal Data processed: email address; first name; last name.

Contact form (Abacas Studios Ltd)

By filling in the contact form with their Data, the User authorises Abacas Studios Ltd to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

Personal Data processed: email address; first name; last name.

Handling payments

Payment processing services enable Abacas Studios Ltd to process payments by credit card, bank transfer or other means. To ensure greater security, Abacas Studios Ltd shares only the information necessary to execute the transaction with the financial intermediaries handling the transaction.

Some of these services may also enable the sending of timed messages to the User, such as emails containing invoices or notifications concerning the payment.

PayPal (PayPal Inc.)

PayPal is a payment service provided by PayPal Inc., which allows Users to make online payments.

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Remarking and behavioural targeting

This type of service allows Abacas Studios Ltd and its partners to inform, optimise and serve advertising based on past use of Abacas Studios Ltd by the User.

This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the re-marketing and behavioural targeting activity.

Some services offer a re-marketing option based on email address lists. In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.

Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Google Ads Re-marketing (Google LLC)

We do use Google Analytics, and that drops a cookie. You can find out how to prevent Google from tracking you, here

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month.

Cookie Policy

Abacas Studios Ltd uses Trackers. To learn more, the User may consult the Cookie Policy.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint by emailing us at sales@abalabels.co.uk.

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane

Helpline number: 0303 123 1113
ICO website

Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy relates solely to Abacas Studios Ltd, if not stated otherwise within this document.

Latest update: July, 2022